Creating Connections Through Brand And Experience

Wednesday 1:30 – 2:30 PM

Session Description

In the current state of hiring where there are more jobs than candidates to fill, just pushing jobs out won’t get you what you need.

The game has changed and while record low unemployment rates are part of the reason, the other factor at play here is the change to the way in which we can consume information. The changes in consumer behaviors and expectations will continue to impact recruiting regardless of unemployment rates.

“Recruiting has changed from the days when big companies believed that “people need a job and we are the ones to provide it” and didn’t worry about getting back to candidates. That world has completely shifted. In the world we live in today, the candidate is more like a shopper, asking if they really want to work for the company, if they’ll be able to grow there as an individual, make a unique contribution to the world and make a living.” Mahe Bayireddi, CEO and co-founder of talent relationship management platform Phenom People
Organizations that do a good job of sharing who they are, setting expectations of the hiring process, communicating with applicants and treating them fairly will be the ones to win the war for talent in this growing competitive market.

Candidate experience isn’t just a buzz word, it’s the differentiator that will make candidates choose you as an employer and likely impact their decision to refer others to you or purchase your products and services too.


Becki Feldmann

Becki Feldmann recently took the role of Senior Employee Experience Designer at Commerce Bank. She formerly led SSM Health in Employee and Candidate Experience after 15 years with the organization. Becki started as a psych tech in one of the hospitals but after being drawn into retention and development initiatives she moved into the organizational development space which led to many opportunities in HR and then IT. In 2014, Becki landed in Talent Management where she feels most at home optimizing technology and connecting people to improve the candidate and employee experience. Becki brings a unique blend of HR, OD and IT to meet the ever-changing needs of the business to achieve exceptional results. Becki is recognized as a thought leader in area of candidate and employee experience. Becki’s passion for developing herself and others is evident through active service with the Missouri State Council for SHRM Board as the Director of Social Media, SHRM of Greater St. Louis as VP of Communications and also Co-Programs Chair for Lewis and Clark SHRM. Becki also recently launched her own company b-e-connected, LLC focused on helping companies to build brand awareness, better relationships and improved connectivity with their audiences!